Why Design? (AIGA)
What designers offer to clients is a way of thinking. The "Why" booklet outlines the role of design in business strategy.
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What Every Business Needs. And How? (AIGA)
"What every business needs. And how.” explains the role designers and designing can play in problem-solving.
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AIGA Center for Sustainable Design
http://sustainability.aiga.org/sus_resources
Sustainable Packaging Coalition
http://sustainablepackaging.org/
Determining How Design Affects Branding: http://www.uie.com/articles/design_and_branding/
In-Store Marketing Institute
http://www.instoremarketer.org/
San Francisco POP Show
http://www.sfpopshow.com/
1000 Retail Graphics
- From Signage to Logos and Everything for In-Store
A virtual catalog of ideas for inspired retail design.
Logo Savvy
- Top Brand Design Firms Share their Naming and Identity Strategies
How to choose a name and create a catchy mark.
Designing Brand Identity
- A Complete Guide to Creating, Building, and Maintaining Strong Brands
- Alina Wheeler
vision + strategy + execution