It starts with a great idea. Whether you have an existing concept or need a new promotional program, we immerse ourselves into a multi-step process. We work with a proven formula that covers all aspects any project - big or small.
vision
We begin by defining the primary goals and scope of a project. Next we analyze research data including competitive set analysis, shopper habits and current market trends. From there we develop a timeline and set the creative process in motion.
strategy
Next we follow a series of proven steps that will translate our client’s request into compelling communications. Our creative team will then apply their passion and creativity to produce powerful marketing and promotional solutions. Our supply chain and procurement team will determine the best resources for the project.
execution
To deliver cost-effective solutions that drive results, we take advantage of our global resources to deliver a diverse set of products using a multitude of manufacturing techniques and materials. ICON is fully integrated from concept to fulfillment allowing for optimum throughput and job management at every stage of a project.